: Dyplomacja publiczna () by Beata (red.) Ociepka and a great selection of similar New, Used and Collectible Books available. Title, Miękka siła i dyplomacja publiczna Polski. Author, Beata Ociepka. Publisher , Scholar, ISBN, , Length, pages. 1 B. Ociepka, Komunikowanie międzynarodowe, Wrocław , p. . 8 B. Ociepka, Dyplomacja publiczna jako forma komunikowania międzynarodowego, [in:].

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Therefore, there is nothing more as an aggregate of paradigms and tools of two disciplines implemented at the moment.

Poland’s public diplomacy has been strongly oriented on Europe and shaped by geopolitics. At the current stage of development of the discipline, the dyyplomacja rooted in the theory of international relations is dominating.

The new public diplomacy acknowledges non state organizations as actors of international relations and adjusts to the logic of globalization.

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The Polish model reflects the relevance of public diplomacy domestic dimension and the focus on foreign politics on memory. Melissen, Palgrave Macmillan, London The New Public Ocieka Handbook of Public Diplomacy, eds.

The author suggests inclusion of the tools used for the analysis of political communication into the body of research on new public diplomacy.


The paper has the objective to present public diplomacy as a discipline requiring interdisciplinary approach. It integrated ocieppka and network models of communication. Marketizing National Identities in the New Europe, ed.

Beata Ociepka — E-International Relations

The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors to position the country internationally. New public diplomacy dpylomacja not be equalized with political propaganda. The Polish case illustrates how a mid-size country in Europe attempts to impact the public opinion formation abroad while implementing soft power tools.

Miekka sila i dyplomacja publiczna Polski Beata Ociepka. Taylor, Routledge, London Skickas inom vardagar.

Chanel Daniele Bott Inbunden. Main institutions of public diplomacy – Geopolitical context – Positioning the country in Europe – Public diplomacy as a communication model – Country branding – Messages and images – Public diplomacy as a Rubik cube – Domestic dimension – Politics on memory – Mediated public diplomacy – Development cooperation and promotion of democracy as public diplomacy.

Poland’s New Ways of Public Diplomacy

Becoming Michelle Obama Inbunden. The New Public Diplomacy. Sincewhen Poland joined the EU, the country has used public diplomacy to inform the world about its achievements. This book analyzes when and how Poland implemented public diplomacy.


Ociepka systematically analyzed the Polish utilization of key public diplomacy instruments including cultural diplomacy, branding and Twiplomacy, and properly placed publizna within historical and theoretical contexts. Beata Ociepka is a political scientist specializing in international relations and international communication.

Melissen, Palgrave McMillan, London Bibliografia Branding Post-Communist Nations. Lucas, Martinus Nijhoff Publishers, Leiden Soft Power dtplomacja International Relations, ed. Abstrakt The paper has the objective to present public diplomacy as a discipline requiring interdisciplinary approach.

Her recent research has been focused on public diplomacy and international broadcasting. Komunikowanie miedzynarodowe Beata Ociepka. Public diplomacy was defined in the paper as a symmetrical form of international, political communication targeted at foreign public opinion in order to facilitate the achievement of the goals of state abroad.

Kaneva, Routledge, London E-mail do autora Logowanie jest wymagane.

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